She is the India head of a global firm that celebrates its 10th anniversary this week, and the company’s founder is a tech icon who says India will be the next big thing for his business. She appears positive the Indian market can bring what the boss wants.
Kirthiga Reddy (42), chief of Facebook in India, declares her challenge is to make the Indian firms see Facebook as a mass media but not social media. “That is the shift that I see, that’s the kind of discussion I have with Indian CEOs and CMOs,” Reddy says.
“Zuck (Mark Zuckerberg, founder of Facebook) observes India as a key market…..a big market for our monetization force, a lead market for emerging the economy models,” says Reddy, who joined with company in July 2010. “What we learn in India, we put into operation elsewhere,” she adds.
India numbers of Facebook are impressive: more than 93 million users, and second only to the US user base and as many as 75 million of these are on mobile (According to December 2013). Given FB’s worldwide announced importance on exploiting the mobile platform, Facebook India seems to have perfect kind of platform. Read More…..