Tag Archives: Social Media

India: The next big thing for Facebook

She is the India head of a global firm that celebrates its 10th anniversary this week, and the company’s founder is a tech icon who says India will be the next big thing for his business. She appears positive the Indian market can bring what the boss wants.

Kirthiga Reddy (42), chief of Facebook in India, declares her challenge is to make the Indian firms see Facebook as a mass media but not social media. “That is the shift that I see, that’s the kind of discussion I have with Indian CEOs and CMOs,” Reddy says.

“Zuck (Mark Zuckerberg, founder of Facebook) observes India as a key market…..a big market for our monetization force, a lead market for emerging the economy models,” says Reddy, who joined with company in July 2010. “What we learn in India, we put into operation elsewhere,” she adds.

India numbers of Facebook are impressive: more than 93 million users, and second only to the US user base and as many as 75 million of these are on mobile (According to December 2013). Given FB’s worldwide announced importance on exploiting the mobile platform, Facebook India seems to have perfect kind of platform. Read More…..

Facebook Will Lose 80% Users

The Facebook phenomenon will ultimately demise, according to the study by the Princeton University.

The Researchers, who are using diseases to model of the life-cycles of social media, discover it much like an infectious disease that spreads swift and dies out of blues.

The Disease models are able to use to recognize the mass adoption and successive flight from online social networks, according to that study by the Princeton’s Department of the Mechanical and Aerospace Engineering.

The study has not been look closely reviewed.

Updating customary models on the disease extend to assume that “recovery” requires contact with non-diseased member—a “recovered,” non-user of Facebook —researchers predicted, Facebook will notice a quick decline, causing the site to lose 80% of its peak user base between 2015 and 2017.

Fundamentally,( if the model is correct) users will lose interest in Facebook after a while as their peers lose interest.

“Ideas, like diseases, have been shown to spread infectiously between people before ultimately dying out, and have been effectively described with the epidemiological models,” reads the study.

Photo: Flickr

News: Reuters