Why Titles Matter – How to Get More People to See Your Pages in Google
You have to mind that do noy neglect your page titles when you make new content. Remember a good title can persuade your rank in Google, and it can drive people to either click on your page or stay away.
Titles for Web pages are made with the <title></title> tag in HTML.There should be only one title per page, and adding extra titles is a Google don’t that could penalize you.
The title is what you notice at the top of your browser window when you look at a page.
It is also what you see by default when you bookmark a Web page.
Why Do Titles Matter to Search Engine Results?
Nobody but Google knows exact algorithms they use to verify where pages rank in search results. However, most experts consent that keywords in the title have a greater weight than keywords in the body text.
It is only logical that if a page has a title of “Homemade Apple Pie” that page is more about homemade apple pie than it is about rolling pins or flour, although those words may be mentioned more often in the page.
Google does maintain track of titles and index them individually, because you can restrict your searches to Web page titles. It stands to explanation that they index titles individually, because they weigh them separately.
What If Title Keywords Didn’t Make a Difference?
It is feasible that title keywords do not really matter to how your pages rank. They do still matter in Google. Every time you search for anything in Google, results are listed by title first.
Worst thing you could do is have an untitled page and second worst thing you could do is have a title that has nothing to do with your content.
People are skimmers. In an information age, we be inclined to see a page full of search results, and we rapidly scan titles to find the results that are most related to us. The title is your first impression, so make it significant and important, make it appropriate, and make it interesting.
News Source: About.Com